Privacy Policy

Privacy Policy

Last Updated: March 14, 2025

At Daugirdas Portraits, we are committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (daugirdas.co.uk), engage with our services, or interact with us. We comply with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), and the Data Protection Act 2018, ensuring your rights are upheld.

1. Information We Collect

We may collect the following types of personal data:

  • Contact Information: Name, email address, phone number, and postal address when you book a portrait session or contact us.
  • Booking Details: Session preferences, dates, and location details provided during the booking process.
  • Website Usage Data: IP address, browser type, pages visited, and time spent on our site, collected via Google Analytics (with your consent for non-essential cookies).
  • Communication Data: Messages or inquiries sent via email, contact forms, or social media.
  • Image Data: Photographs taken during sessions, which may include your likeness, stored for delivery and marketing.

We do not knowingly collect data from children under 16 without parental consent, in line with UK/EU data protection laws.

2. How We Use Your Information

We use your personal data for the following purposes:

  • To provide and manage portrait photography services, including booking and delivering your images.
  • To communicate with you about your sessions, offers, or updates (e.g., “Only X Remaining Sessions This Month!” promotions).
  • To improve our website and services based on anonymous analytics data (e.g., Google Analytics reports).
  • To send marketing materials, but only with your explicit consent (opt-in basis), which you can withdraw at any time.
  • To comply with legal obligations, such as tax or data retention requirements.

3. Legal Basis for Processing

Under UK GDPR and EU GDPR, we process your data based on:

  • Consent: For marketing emails or non-essential cookies (e.g., analytics), which you can withdraw via the unsubscribe link or cookie settings.
  • Contract: To fulfill our agreement to provide photography services (e.g., booking sessions).
  • Legitimate Interests: To analyze website usage (anonymized data) and improve our offerings, balanced with your privacy rights.

4. How We Share Your Information

We do not sell your personal data. We may share it with:

  • Service Providers: Third parties who assist with website hosting (e.g., WordPress.com), payment processing (if applicable), or image delivery (e.g., cloud storage providers), under strict confidentiality agreements.
  • Google Analytics: Usage data is shared for analytics (anonymized where possible), with your consent for cookies. See Google’s Privacy Policy for details.
  • Legal Authorities: If required by law (e.g., court orders) or to protect our rights.

5. Data Security

We implement appropriate technical and organizational measures to protect your data, including:

  • Secure servers with encryption for sensitive information (e.g., contact details).
  • Regular backups and access controls to prevent unauthorized access.
  • Retention of data only as long as necessary (e.g., booking details for 6 years for tax purposes, images with your consent).

6. Your Rights Under GDPR

Under UK and EU GDPR, you have the following rights:

  • Access: Request a copy of your personal data.
  • Rectification: Correct inaccurate or incomplete data.
  • Erasure: Request deletion of your data (subject to legal obligations).
  • Restriction: Limit how we process your data.
  • Data Portability: Receive your data in a structured format.
  • Objection: Object to processing (e.g., marketing), which we will honor unless we have a legitimate basis.
  • Withdraw Consent: Opt out of marketing or cookie tracking at any time.
  • To exercise these rights, contact us at info@[yourname].com. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

7. Cookies and Tracking Technologies

Our site uses cookies to enhance your experience, including:

  • Essential Cookies: For site functionality (e.g., form submissions), no consent required.
  • Non-Essential Cookies: For Google Analytics (tracking usage), requiring your consent via a cookie banner (e.g., via CookieYes plugin).
  • Third-Party Cookies: From social media plugins (if used), with your opt-in.

You can manage cookie preferences via the consent banner on our site or by adjusting your browser settings.

8. International Data Transfers

Data may be processed by our service providers in the EU/EEA or the US (e.g., Google Analytics), where safeguarded by Standard Contractual Clauses or Privacy Shield (if applicable). We ensure compliance with UK/EU data transfer rules.

9. Contact Us

For questions or concerns about this Privacy Policy, contact:
Email: [email protected]
Phone: +44 7735 524331
Address: LongLensPhotography, Unit 36403, PO Box 6945, London, W1A 6US
You can also reach the ICO at 0303 123 1113 or ico.org.uk.

10. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. The latest version will be posted here, with the “Last Updated” date revised. We encourage you to review it periodically.